Valentina Pellico

Marketing Student

Specializing in Analytics and Metrics

About Me

Marketing Analytics and Metrics Student, passionate about Data Analysis.

What can I help with

My areas of expertise

Marketing Metrics

I possess a strong ability to analyze and interpret marketing metrics, enabling data-driven decision-making and effective strategy optimization. My expertise includes tracking key performance indicators to enhance campaign performance and drive business growth.

Product and Brand Management

I excel in product and brand management, leveraging insights to build strong brand identities and successful product strategies. My skills include overseeing product lifecycles and crafting compelling brand narratives that resonate with target audiences.

Consumer Behavior

I have a deep understanding of consumer behavior, enabling me to predict trends and tailor strategies to meet customer needs. My expertise includes analyzing consumer data to drive engagement and foster brand loyalty.

My Portofolio

Group Projects I made during my studies in Marketing

Research and Methodology Project

I designed and conducted a comprehensive study to investigate specific hypotheses related to Sustainable Packaging. The project involved several key stages: Literature Review, Research Design, Data Collection and Data Analysis, Interpretation and Managerial Implications.

Statistics for Marketing Project

Conducted an analysis on how the amenities present in Airbnb accomodations in Naples can affect the sentiment of reviews, given the presence of bad weather conditions.

Product and Brand Management Project

Conducted a Discriminant Analysis on Pantene brand, in order to assess its competitive position and gather new managerial implications.